Privacy Policy

Effective Date: August 2025

1. Introduction

This Privacy Policy describes how Apex Appliances South West Ltd (“we”, “us”, or “our”) collects, uses, and protects your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Information We Collect

• Contact Information: Name, email address, phone number, and postal address.
• Booking Details: Appliance type, fault description, appointment preferences, and service history.
• Payment Data: Card or billing details submitted securely through our third-party processor (Stripe).
• Communication Records: Emails, messages, and service feedback submitted via our contact forms or email.
• Device Information: IP address, browser type, and interaction logs (via analytics or cookies).

3. How We Use Your Information

• To process repair bookings and service requests.
• To communicate appointment details and status updates.
• To respond to customer service enquiries.
• To improve our website, systems, and services.
• To meet legal obligations and prevent fraud.

4. Legal Basis for Processing

We process your personal data based on one or more of the following grounds:

• Consent — where you have provided explicit permission (e.g. newsletter sign-up).
• Contract — to fulfil a service you have requested (e.g. a repair booking).
• Legal Obligation — where required by law (e.g. tax, fraud prevention).
• Legitimate Interests — for improving customer service, marketing, and safety.

5. Sharing Your Information

We do not sell or rent your personal information. We may share your data with:

• Our vetted repair agents, only when necessary to complete your service.
• Payment processors (e.g. Stripe), solely to handle transactions.
• IT and hosting providers who support our website and systems.
• Law enforcement or regulators, if required by law.

6. Data Retention

We retain your data only as long as necessary to provide our services and meet legal or regulatory requirements. Unused customer data is typically deleted or anonymised after 12 months.

7. Your Data Rights

Under UK GDPR, you have the right to:

• Access a copy of your data.
• Request correction of inaccurate or incomplete data.
• Request erasure of your data (“right to be forgotten”).
• Object to or restrict how we process your data.
• Withdraw consent at any time (where applicable).
• Lodge a complaint with the Information Commissioner’s Office (ICO).

8. Cookies & Tracking

Our website uses cookies for functionality, analytics, and security. You will be prompted to accept or decline non-essential cookies on your first visit. You can manage your cookie preferences at any time via your browser settings.

9. Data Security

We implement strict security protocols to protect your information, including HTTPS encryption, secure servers, access controls, and regular system monitoring.

10. Third-Party Links

Our website may include links to third-party websites or tools. We are not responsible for the privacy practices of other sites, and we encourage you to read their privacy notices separately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page with a revised effective date.

12. Contact Us

For any questions or concerns about your data or this Privacy Policy, please contact our Data Controller at:

info@apexappliancessouthwestltd.com